Our Story

Brilliant Merchandising Sdn Bhd (325398-U), established in 1994, is a Malaysian-based company specialized in the design, development and distribution of all types of bags. With 30 years of market expertise and experience in the bag industry, we set and abide by the highest quality industry standards for all our bags. We are a design-driven company, heavily focused on product research and development.

Trusted By Over 5,000 Customers since 1994

As an international award-winning company and a testament to our R&D capabilities, we have acquired numerous international patents in industrial design and have won multiple prestigious international design awards, including Germany’s Red Dot Design Award and iF Design Award.

We have delivered more than 200,000,000 bags and served more than 5,000 satisfied corporate businesses. We are also the market leader in custom-made bespoke bags. We design and develop your products according to your needs and budgets, with the goal of bringing your product ideas to fruition.

Our QC team enables us to consistently deliver the best solutions in a timely and cost-effective manner. For your express delivery requirements, we are equipped with over 100 ready-made bag designs.

We approach our relationship with our customers as a “Solutions Provider” to their product needs. We possess deep understanding and knowledge about bags and we apply that competence in every step of every project we are tasked to deliver.

DesignQuality and Affordability are what we stand by. It is the cornerstone of everything we do.

We are ever ready to serve your needs.

Our Founder

Dato’ Liew Bin brings with him over 30 years of expertise specialized in the design, development and distribution of all types of bags. Brilliant Merchandising Sdn Bhd (Bagman) is an award-winning company having won numerous Red Dot Design & iF Design awards and is the leading Custom-Made bag specialist in Malaysia. In addition to Custom-Made Bags, they have over 100 Ready Made Bag choices for express delivery needs.

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